MISSION

Our Mission 

Our mission as a slow fashion menswear brand is to revolutionize the ways of thinking and practices of design, production, wearing and enjoying fashion that values the diversity, prosperity, and the well-being of humans and nature. This means a radical “unlearning of fashion-as-we-know-it” by uprooting the logic of endless growth, overproduction and overconsumption. We aim to be an innovator and leader to provide new and better ways of enjoying and giving value to fashion by making a commitment to sustainable solutions and reparative work that works to heal the destruction and imbalance caused by capitalism. 

We are an emerging brand with big ambitions, which means that we will keep our aim high while recognizing that we must make tough choices and calculated risks about where to focus. We are committed to thriving as a brand while contributing to a thriving planet and community.

Our Vision

Our Vision is to bring together a community who share similar values and are interested in how to live a more sustainable life, and care for innovative and unique design. 

As a sustainable and innovative menswear brand we recognize and see a gap in menswear, specifically in Canada, regarding sustainable options and challenging unique pieces. We design with the idea of not what's popular but what we think is missing. We design for people that want to stand out, and be seen, who are comfortable in their own skin. We aims to market confidence and consciousness as opposed to insecurities and disposability that comes as a result of following trends. 

Community 

With a global pandemic that shifted the world, and a global climate crisis ahead, Krin has been putting her minds to work on our resolutions for KRIN - thoughtfully considering how I, as a brand, can be a better citizen of this world. At KRIN my goal is to build repair into our business model. Working towards a strong foundation, designed to prosper for generations.

This year we have partnered with OneTreePlanted to help to restore the global forest and contribute to community development. Through our partnership with OneTreePlanted, 1 tree will be planted for every order purchase through our online store. Your purchase will help fund the restoration of forests after fires and floods, helping to create jobs, build communities and protect habitat for biodiversity.

If you would like to learn more about our partnership with OneTreePlanted, please visit the following website or click HERE: 

https://onetreeplanted.org/pages/about-us

Inclusion/ Activism  

As a women-owned and operated brand, it is and always has been our mission to use our platform to shine light on the issues that matter most to us, from climate change and the protection of our planet, to community development, and equal rights for all. We’re building a foundation for our work by listening more deeply to our community and collaborators to learn from their experiences and insights. We’ve aim to create a shared understanding of what it means to be an antiracist brand.

We promise to continue to use our reach to be even louder and clearer, and to bring your attention to ways to further our collective efforts to tackle pressing issues of our time.